Oops! Roosh V’s #FatShamingWeek rallies Fat Acceptance activists, makes fat shamers look like the dicks they are

Rubens: Not into fat shaming

Rubens: Not into fat shaming

The gentlemen bloggers of the Manosphere — particularly those obsessed with pickup artistry, a.k.a. “game” — like to pretend that they’re part of some sort of reactionary intellectual renaissance. Indeed, some have even convinced themselves that they’re part of a new “dark enlightenment.”

These intellectual pretensions are undercut rather thoroughly by the often puerile content of their blogs, in particular the bloggers’ obsession with cheap insults of the “yeah, well, you’re a fattie who can’t get laid” variety. Indeed, sometimes this seems to be their only real response to their many critics.

Some of these “dark enlightenment” intellectuals have discovered that crude, cheap, offensive insults garner more attention from the wider world than their sad attempts at serious philosophy. Witness some of Matt Forney’s dumb, attention-seeking provocations aimed at “fat girls” and female self-esteem.

Now “game” guru Roosh Valizadeh has decided to gin up some pageviews by launching a week-long assault on fatties, which began on Monday. In a post on his Return of Kings blog announcing the start of “Fat Shaming Week,” Roosh argues, with the utmost insincerity, that this is a public-minded intervention designed to make the world a better place:

We at ROK fully understand that the reason women are so against fat shaming is because it works. Mocking someone for lazy and slothful behavior is one of the best ways to motivate them to change and appear more pleasing before our presence. If a fat woman goes to the bar with attitude, thinking she’s a great catch, but several men check her for that arrogance by calling her a grenade launcher, do you think she’ll feel comfortable the next day for her scheduled cupcake and ice cream binge?

Even setting aside the fact of Roosh’s extreme assholery, this is simply not true. Fat shaming doesn’t work. In fact, as a recent study by Angelina Sutin at the Florida State University College of Medicine in Tallahassee found, it can actually lead to weight gain. Looking at data from more than 6000 participants in the nationally representative longitudinal Health and Retirement Study, Sutin found that

Participants who experienced weight discrimination were approximately 2.5 times more likely to become obese by follow-up … and participants who were obese at baseline were three times more likely to remain obese at follow up … than those who had not experienced such discrimination. These effects held when controlling for demographic factors (age, sex, ethnicity, education) … .

She concludes:

The present research demonstrates that, in addition to poorer mental health outcomes, weight discrimination has implications for obesity. Rather than motivating individuals to lose weight, weight discrimination increases risk for obesity.

In other words, fat shaming makes people feel like shit, and it causes them to gain weight, not lose it. This is obvious to anyone who thinks about the subject for more than a few seconds: after all, we live in a society in which fat shaming is ubiquitous, and rates of obesity continue to rise.

But of course Roosh isn’t really interested in making anyone’s life better except his own. Indeed, it’s fairly clear that what’s really motivating his little campaign is a desire for revenge on the women who have turned him down over the years. He more or less comes out and says it:

Hurting people’s feelings is the quickest way to get them to change, as any man who has been rejected by women can tell you (we can get laid today only because we’ve adapted to being shamed and punished for our appearance and beta male behavior over the course of many years).

Huh. Does Roosh really want to create a world full of bitter, angry women who are essentially female equivalents of him, using and manipulating men for their own pleasure without remorse?

Well, no. I’m sure he didn’t think it through that far. He just wanted an excuse to post a bunch of crap making fun of fat women.

So what sort of public spirited content did Roosh offer his readers during Fat Shaming Week?

A post urging men to take unflattering pictures of fat women without their permission — and post them on Twitter in order to shame them.

A post, evidently inspired by Matt Forney’s “Why Fat Girls Don’t Deserve to Be Loved,” titled “5 Reasons Fat Girls Don’t Deserve Love.” In it, semiliterate dating coach Christian McQueen explains, among other things, that “fat girls” smell (because “[i]t’s impossible to be that fucking fat and be able to wash your ass properly”), are bad at sex (because he cannot find their vaginas “unless I roll you around in flower [sic] and look for the wet spot”), and eat too much. He concludes:

Your fatness is the human version of a dead hippo, a beached whale, or to put it more bluntly, a human size cupcake: spongy on the outside, round and full of crap.

Really? Where exactly are you buying your cupcakes, dude, because normally cupcakes are delicious.

Another “humorous” post compares “fatties” with wild animals and suggests ways to kill them if you’re the victim of a “fatty attack.” Douglas writes:

Fatties tend to have poor hygiene habits so physical contact can be unsanitary. Their physiology provides many unique difficulties to overcome. Their thick skull is an effective counter to blows to the head. Their bulk is a good defense against projectile weapons. While big game cartridges such as .300 Winchester magnum and .338 Lapua can put a fatty down, a man would have a difficult time explaining to a grand jury why he was packing such a weapon outside of Africa.

“Emmanuel Goldstein” contributes “5 Ways To Bully Fat Sluts On A Date,” full of hilarious suggestions like “Go Bike-Riding Together” (because fatties can’t ride bikes!), “Go For A Hike Together,” (because fatties hate to walk!) and “Go Ice Skating Together” (because she’ll fall through the ice!).

There are several more “fat shaming week” posts up; they’re equally puerile.

Roosh and his pals have also taken their campaign to Twitter, posting such gems as these, using the hashtag #fatshamingweek.:



Even Tom Leykis, the semi-popular radio misogynist, has gotten into the act:

Happily, the hashtag has been pretty much taken over by feminists and fat acceptance activists and other people countering the douchebaggery of Roosh et al.

And the only real media coverage the campaign has gotten — from Buzzfeed and The Daily Dot — has focused on the sheer douchebaggery of the fat shamers.

So it seems that the main effect of Fat Shaming Week has actually been to advance the cause of Fat Acceptance, not to undermine it.

Brilliant, dudes. Just brilliant.

About David Futrelle

I run the blog We Hunted the Mammoth, which tracks (and mocks) online misogyny. My writing has appeared in a wide variety of places, including Salon, Time.com, the Washington Post, the New York Times Book Review and Money magazine. I like cats.

Posted on October 11, 2013, in ableism, beta males, boner rage, cupcake, douchebaggery, evil fat fatties, evil sexy ladies, hypocrisy, men who should not ever be with women ever, misogyny, PUA, reactionary bullshit, red pill, rhymes with roosh, shaming tactics, transphobia, twitter and tagged , , , , , , , , . Bookmark the permalink. 270 Comments.

  1. katzentier – That sucks.😦

    I think one of the things that really infuriated me was when my mother would complement me on losing weight. She’s called me fat on a few occasions, and when I got serious depression, I wasn’t in the mood to eat that much.

    I was sorely depressed, utterly miserable as fuck, knew there was something wrong with me, and didn’t want to eat, and yet I’m getting compliments for looking thin. What the hell?

    I wish society didn’t automatically think that thin=good, no matter how it’s attained. It’s shitty and it’s unhealthy and it’s just wrong.

  2. Kitteh, I thought the same, thus sending us both back to the corner of shame.

    It’s such a nice comfy corner, I missed being there.😛

    Is there such a thing as oversharing on this blog, when not done by trolls?

  3. CassandraSays – wait, someone was sharing cock shots here? WTF?

  4. I still remember when people complimented my mother on losing weight when she was undergoing chemotherapy (which they were aware of). Hey, you’re dying, but at least you’re getting really skinny? That was a high point on the “WTF, society?” scale.

  5. I think institutionally the wearing makeup thing is something that “real” women are supposed to do. I don’t think it’s supposed to mean that anyone is misgendered so much as gender shamed on an institutional level?

    I do think this is a thing, in the sense that how women look with makeup is how women are supposed to look. Frinstance, lots of teenagers of both genders have acne. If you walk around a high school, you’ll see lots of boys with obvious visible acne. But you won’t see many, if any, girls, because they mostly cover it up with makeup. So it gives the impression that acne is abnormal and extra gross for girls.

  6. Athywren – pics!😉

    I think I have an eye-closeup I could share… but it’s on my less mobile computer, so it won’t be until tomorrow.
    Almost all of the other pictures of me are ones that were taken in a club in very harsh lighting, after I’d been dancing for an hour or so… so sweaty, pasty, and with godawful hair. Still, when not drunk, tired, and overheating, I looked pretty good.😛

  7. The eye closeup could go with the selfeyes we did a few weeks back.🙂

    Action pics of self are way too likely to look dire. Hell, I look bad photographed in daylight after a twenty minute stroll!

  8. Thing is, what’s “how women look with makeup”? Do we mean that skin blemishes are covered? Or do we mean a full face of makeup with mascara, eyeliner, and so on?

    The only comment anyone has ever made when I’ve been out and about or at work without makeup is “you look tired” when I had really dark circles under my eyes.

  9. Thing is, what’s “how women look with makeup”? Do we mean that skin blemishes are covered? Or do we mean a full face of makeup with mascara, eyeliner, and so on?

    Well, we could get into a stupid game of what counts and what doesn’t, but obviously there are overall trends to how most women in the West most often apply makeup, and obviously those trends alter people’s everyday perceptions of how women in general look. I gave one example; you’ve just given another.

  10. Especially in mass media, where images of women are so unrealistic to begin with…

  11. Sure. That’s not the same thing as saying that women aren’t perceived as woman when we’re not wearing makeup, though. A more accurate description might be that we’re perceived as looking bad when you can see any visible skin imperfections in a way that men aren’t.

    (Note – looking bad, as opposed to not looking like a woman at all.)

  12. Oh yeah, I definitely didn’t mean the “aren’t perceived as women” aspect. Sorry if I came across as defending that.

  13. It was the “not women” part that made me go “WTF?”. The fact that there’s pressure for women to try to look as flawless as possible (without seeming to have made any effort to do so) is something that I’d assume everyone here is aware of.

  14. Wasn’t there a study or poll fairly recently that showed men don’t even realise a woman wearing makeup is wearing it, unless it’s very obvious? Goes to the whole presentation of women as “just looking like that” with no visible blemishes and suchlike, that Cassandra mentioned.

    It also goes back to the lackwit SittieKItty quoted in the first place. Not a lot of point in claiming women are/should be putting makeup on for men’s sake when men don’t even know if we’re wearing it or not.😛

  15. Also, if you think about the pressure to conceal things like evidence of menstruation, the overall picture becomes less “must wear makeup” and more “must conceal any messy signs of imperfection, in case evidence of your humanity makes horny guys feel bummed out”.

  16. “(I did not click on his name, so thanks for whoever warned the rest of us.)”

    That wasn’t STRENGTH, it was whitepride over on the FAQ. And you’re welcome, I figured warning was the least I could do to remedy suddenly having a screen full of cock (I mean, nothing against said bit of anatomy, but I only want to see it when I want to see it, ya know?)

    And more selfeyes plz! Lol, I can post one of me all made up for my Wayward Victorian Girl shoot if we do that again. My makeup only took about two hours! (Meanwhile, I can do both black in under 15 min)

    Oh and speaking of STRENGTH, if you’re lurking, you do the win7 install in parallels and go retrieve the MBR from its package contents, and then you can just overwrite the existing boot table from terminal via the OS X startup “disk” (USB, since my SuperDrive is busted and that’s the whole problem here). rEFIt, or whatever the new fork is called, is certainly making the less aggravating (a certain someone got it all up and running only to realize it was the x86 version, not the x64 version I need to use the damned mac drivers and actually have properly working hardware >.< )

  17. CassandraSays – I feel like the pressure is overall saying “women need to show that they are not human, in order to attract dude boners” (which is where we get the “women don’t fart”, “women don’t poop”, “women don’t burp”, and the like from).

    Which is utterly stupid. Why does being ladylike mean “denying my humanity”?

  18. Was it here we talked about a bizarre article/ campaign that seemed to take on the “must hide all signs of menstruation” thing by saying women should be perfectly happy to walk around with bloodstained clothes?

  19. The only time I’ve ever been misgendered while not wearing makeup, I was about 15, so I’ll cut the person who did that a little slack. It was summer, I had a tan, no makeup, inch long lair, and I didn’t get my tits until senior year.

    Now when I don’t wear makeup, I get carded.

  20. CassandraSays – I feel like the pressure is overall saying “women need to show that they are not human, in order to attract dude boners” (which is where we get the “women don’t fart”, “women don’t poop”, “women don’t burp”, and the like from).

    The idea of attracting a bloke who wants to have sex with someone/something not human makes my skin crawl. Okay, YKINMK but being put into the category of “not the same species as him” makes me wonder what he thinks he’s fucking … an animal? In which case, crawl back under your rock, creepy bestiality dude.

  21. That part of why the wording of the comment earlier seemed so off to me, because the pressure isn’t designed to make women appear more womanly, it’s designed to make us appear doll-like, ie without any visible signs of human imperfection. If you naturally have blemish-free skin there’s no pressure to put on makeup just because, the purpose of the makeup is to hide “flaws”, at least in the makeup-as-boner-pleasing way of framing things.

    (Apparently we’re going to ignore some of the more garish styles of makeup that a lot of men vocally dislike.)

  22. Also add all the other things seen as “flaws” that should be corrected with makeup.

  23. And I would say the use of makeup to cover imperfections is probably a rather recent thing in makeup history, as it’s been used for millenia and by both sexes for different reasons.

  24. I feel like there’s a point to be made here about how the discourse the dude in the link is reinforcing tends to frame attempts to use makeup to hide flaws as good, and attempts to use makeup to express your subcultural affiliations or just for fun as bad/stupid/vain/wrong/pointless because don’t you realize that doesn’t give men boners?

  25. kittehs – People who think like that should probably be banging RealDolls, TBH. Stuff some microwavable hand warmers or something and you’re good to go.

  26. kittehs – People who think like that should probably be banging RealDolls, TBH. Stuff some microwavable hand warmers or something and you’re good to go.

    Aieee, did you see this terrifying pic David posted in January?


  27. @ cassandra says

    Yes my beef is that most people I meet find fit/ muscular and intelligent/geeky to be mututally exclusive. I dont expect nor want everyone to be attracted to me and in no way is that why I do it. Hope that I got my point across finally lol.

  28. Okay Alfalfa. Yeah that is a pretty tired old stereotype – you either have brains or muscles, but it’s impossible to have both.

    Dvar, on the makeup thing, it’s probably the idea that women only wear makeup because they don’t like their faces.

    Yeah, that’s a good hypothesis as to why some people seem compelled to compliment me on how absolutely pretty I look without make-up. It’s like they think theirs is the only taste, so if they don’t like panda-paint then nobody can actually like that make-up style. So it must be something I wear in order to cover up my face. Now they’re doing me a favour by telling me that my face is pretty, so I don’t have to feel that way.
    But I really hate that kind of spontaneous and not-asked-for psycho-analysing of other people and their motives.

    Btw, at my current job I’ve never gotten the “Oh you’re so PRETTY without all that MAKE-UP!” when I’ve occasionally showed up without it, but there was some conversation about beauty where it dawned on me that my colleagues have been thinking that I don’t want to be pretty, and that I wear panda-paint as some kind of protest against all kinds of beauty ideals. I’m like… “I really DO think that THIS is pretty! We don’t all have the same tastes you know!” and they’re like “oh, really?”.

  29. @ totally alfalfa

    That’s so sad. I’ve occasionally encountered the idea that intelligent and attractive are mutually exclusive qualities too. There’s something extra depressing about seeing comments like “I was one of the smart girls, not one of the pretty girls” accompanied with snarky comments about how dumb all the pretty girls at your high school were on a feminist blog.

  30. Hey Manbooberz

    My post on Mike Buchanan’s Justice For Men and Boys party, as hinted at by z and mildlymagnificent about 200 comments ago, is now up here:


    Turns out the closer you read, the nastier it gets.

    (And yes, I have been shamelessly monitoring my trackbacks😉


  31. @Dvärghundspossen, If you don’t mind me asking, what is panda-paint? That phrase is unfamiliar to me, and Googling was not helpful.

  32. Cloudiah, maybe it’s just a Swedish phrase that I translated off the top of my head and it doesn’t actually mean anything in English? Anyway, it’s when you have white powder and lots of black eye-make-up. Making you look a bit like a panda.

  33. Thanks. That sounds kind of awesome!

  34. I like panda paint. It’s generally called raccoon eyes here.

  35. Awesome article hetpat. I like you.

  36. Yeah, people should scroll up and read Ally Fogg’s (aka hetpat) blog post on Justice for Men and Boys and their “policy document.” Mike Buchanan is in the comments there too.

  37. Tom Martin was in there once saying that “routine” paternity tests should be enforced…

  38. Ally F: Well done. Like a boss. Buchanan’s comments are a great case study in slippery wording, too.

  39. katz. Yup. Not just slippery but ducking issues left, right and centre.

    So far, I’ve only reminded him of the comments of mine that he’s apparently ignored. Have to hold his feet to the fire some time. Maybe give a day or so.

  40. mildlymagnificent, You were doing a fine job in the comments over there. It’s always fun to go to other blogs and see manboobzers commenting there.

  41. hetpat, good article. I couldn’t hack the comments, though, with Buchanan and other mealy-mouthed misogynists blathering on.

  42. OK, the comments on Ally Fogg’s post have just gone south in a big way. Dean Esmay (!!) has turned up claiming that they never, no, not us, never ever had a link to a post advocating violence or attacking courthouses or police stations.

    Does anyone have the link/s? I’m sure David’s included extracts/ screenshots at various times – and if he hasn’t others have.

  43. Not exactly The Link, but this might help — http://bit.ly/19Ja7dN (sorry about the let me google that for you implications, it’s the best I can do on the iPad)

  44. Love the article, Hetpat. Couldn’t stomach reading through all the comments, although I did enjoy Mike’s “give all the primary school teacher jobs to men”* vs his “why should men work such a low status job for so little pay”* contradiction briefly amusing.

    *I paraphrased

  45. His “men won’t get laid if they take teacher jobs” was cute too. By cute I mean barf-worthy.

  46. ‘sokay, fibinachi dealt with it,

  47. And they still have links up to the original, on their site. I checked a few days ago.

    The Thomas Ball manifesto, full version with explicit Molotov-building instructions.

  48. I did enjoy Mike’s “give all the primary school teacher jobs to men”* vs his “why should men work such a low status job for so little pay”* contradiction briefly amusing.

    I quite liked that bit too. He’s all “We should work to make female-dominated fields 50% men!” and people are all “Here are some programs getting more men into teaching and nursing” and then he’s all “We don’t want those worthless low-pay jobs!”

  49. They link to Ball’s Last Statement on their wiki:

    Choice excerpts:

    My story starts with the infamous slapping incident of April 2001. While putting my four year old daughter to bed, she began licking my hand. After giving her three verbal warnings I slapped her. She got a cut lip. My wife asked me to leave to calm things down.


    There is no evidence that the police, courts, or government is planning to do anything different in the immediate future. And they will not do anything different until we make it so uncomfortable that they must change. … They need to be taught never to replace the rule of law. BURN-THEM-OUT!

    Most of the police stations built in New England over the last 20 years are stone or brick. Fortunately, the roofs are still wood. The advantage of fire on the roof is that it is above the sprinklers. But even the sprinklers going off work to our advantage. There is no way they can work in a building with six inches of water. And I am certain we will disrupt their momentum once they start working out of a FEMA trailers. If they still do not get the message, then burn down the trailers.

    [Provides explicit instructions on how to make a molotov cocktail.]

    Some of these building will have brick faces and metal roofs. Just break a window and throw the Molotov cocktail inside.

  50. Men’s HUMAN RIGHTS movement. Not a hate group! Totally not.

  51. Here’s a snapshot from the Wayback Machine from when they posted Ball’s manifesto in their “activism” section:


    If you click on the “activism” tab at the top you can see the link to the page you’re viewing.

  52. thenatfantastic

    I slapped her. She got a cut lip.

    Note the distancing language there. Bleurgh.

  53. Argenti: Relatedly, pecunium, please hand my brother his ass. He’s got it in his head that since he weighs nearly twice what you do that you must be some weakling.

    I’d rather let Hayashi-Sensei do it. She’s about my weight, but five inches shorter, and would do it more efficiently/with less harm to his person.

    She’s also a lot kinder than I am, and a woman, so it might be more instructive.

    Chocolate covered mango chunks otoh… (*channels pecunium* why ruin chocolate like that?!?)

    Because it pleases you? (also, it hides the mango stench)

    I like my mango unsullied (*more pecunium* no such thing!) Au contraire, mon ami, it’s best to not let it contaminate things which are otherwise edible. If you wanted to drizzle some on your steamed spinach, go right ahead.

  54. Hatred of overweight people actually comes from Christianity. Another reason to despise religion.

  55. Actually, this one is kinda precious.

  56. Sometimes atheists mystify me. And I’m an atheist.

  57. cloudiah: Seriously. I don’t even know what to make of this bullshit.

  58. Maybe she’s referencing the story of Ehud? All fat hatred in the world goes back to the story of a guy who lost his sword inside a king? At least by that logic the Bible would be off the hook for their treatment of left-handed people (as badass assassins).

  59. I’m just seeing pecunium’s comment, and it’s way more interesting, so here goes!

    I would pay to see my 200lb~ 6′ brother get handed his ass by a woman who sounds about my size. As for mango on spinach, I think we share the gagging reaction to that idea. Some things just don’t mix!

    And I’m glad I just got to see that, turn of phrase or not, today needed that mon ami. My hearing, my fucking hearing…my fucking psychs…judge was a nice man, lawyer was…different…good, kind, but weird having a lawyer who couldn’t be much older than me (and honestly? I think she was a couple years younger, but it might just be how well dressed she was, and straight out of grad school or not, she knew her stuff so wtf do I care?)…saw the psych report they sent the lawyer, you’ll see the texts before this though, so you know my complaints on that.

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