Category Archives: life before feminism
Life Before Feminism: Looking at you like a piece of meat
That's not right.
Creepy, huh? This is the most unsettling book cover from a set of “crappy joke books, circa 1955” found on the blog Vintage Sleaze – which lives up to its name, and then some.
Like Nigel Tufnel of Spinal Tap, whoever it was who bought these sorts of books by the millions in the 40s and 50s clearly had some trouble telling the difference between sexist and sexy. And I’m not quite sure how it was that anyone, sexist or sexy, actually found these funny. Then again, I think the same of newspaper comics today.
But I digress. Click on the link to see the covers of 1) an evidently hi-larious book called “Keeping Women In Line,” and 2) an irreverent guide to married life by Stanley and Janice Berenstain. Yeah, that’s right: the motherfucking Berenstain Bears Berenstains!
Saturday Morning Cartoons
The way they think women are.
The way they want women to be.
You know who “they” are.
Pictures found on Comically Vintage, an awesome Tumblr blog.
Life Before Feminism: When a Woman’s at the Wheel …
Men’s Rightsers and MGTOWers regularly lament what they see as the baleful influence of feminism on everyday life and popular culture. So it’s perhaps worth reminding people what things were really like before modern – that is, second and third wave – feminism.
Second-wave feminism was in its infancy in 1970 when this charming Goodyear ad was shown on the first broadcast of Monday Night Football.
Obviously, the whole “women drivers suck LOL” attitude lives on — in the form of countless dumb jokes, demotivational posters, YouTube compilations, you name it.
But none of that shit hits on the same visceral level as this ad. I think that’s partly because of the smug, patronizing tone of the narrator of the Goodyear commercial, and the hint of contempt that slips into his voice when he mentions the possibility of a mere woman taking the wheel. I think it’s also because to whomever made the ad—and presumably a great number of those watching it — the idea that women are awful drivers is simply considered an incontrovertible fact; the ad isn’t even trying to be funny.
Indeed, this deliberately cutesy vintage Volvo ad, while equally sexist, seems fairly innocuous by comparison. (My only question is why that poor woman seems to have married her father.)
